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    Marketing

    To help support your marketing needs, we have all the information and documents you will need for success. Here you can access our marketing calendar, style guidelines, artwork dimensions or details on how to get involved.

      The material

     Whats inside 

    Covid-19 Customer Research Through this challenging time we’ve conducted research to further understand passenger and travel sentiment moving forward.
    Marketing Initiatives Kit Your bible to everything Melbourne Airport marketing.
    Customer segmentation A breakdown on the airport passenger, demographics and spending habits.

    Marketing Calendar 

    A handy list of marketing initiatives

    Events Calendar

    Key Melbourne events taking place in Victoria.

       

    Recent Marketing Campaigns

    • Melbourne Fashion Week Partnership

      Collaborating with City of Melbourne and Vogue Magazine, this provided a Melbourne Airport first. A professional runway and exposure on leading fashion channels. The runway displayed T4 retailer’s clothes and accessories. Whilst, Vogue captured video content and included us in Vogue September print issue.

    • Journey Magazines

      A regular display of all retail opportunities at the airport is throughout the quarterly Journey Magazine. The Magazine provides all retailers with an opportunity to share current season food & beverage, clothes, accessories and services. We activate the launch of each magazine throughout the terminal & on prominent oOh media screens.

    • Adut Aketch Vogue Model & Influencer

      With social media & influencer platforms providing reach to new, current and potential customers, we engaged Adut Aketch on a photoshoot through our T2 luxury mall. She shared her experience through posts and stories through her Instagram account receiving thousands of likes and reaching the likes of Naomi Campbell.

    • Charlie & the Chocolate Factory

      Collaborating with theatre companies to provide a sense of place at Melbourne airport. Charlie and the Chocolate Factory took over the airport with a customer spend and win competition, a wonka car displayed near T4 and ooh media screen coverage.

    Key Contacts 

    Name Details
    Elizabeth Plummer
    Marketing Campaign Manager  |  Retail
    E  [email protected]
    +61 477 577 090
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