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    To help support your marketing needs, we have all the information and documents you will need for success. Here you can access Style guidelines, artwork dimensions or details on what's on in the retail and events calendars.

    Digital hints

    The digital space is an ever evolving world. There is much we can do at Melbourne Airport to help amplify your brand - from your website store listing and landing page to promotion of special offers and involvement on our social channels. To help you get the most from these channels, we encourage you to share your sales and events with us so we can share the love online. Please be mindful of all the specifications required per the marketing initiatives kit below to ensure your brand/offering shines and is representative of your brand.

    SEO plays a big part of the digital space, and you should be mindful of this with your store's landing page. Be sure to use all the keywords your customers will be searching for on Google, and ultimately, give the traveler reason as to why they should visit your store before they fly. 

    Special offers. Did you know there is a special offers page just for our retailers? Remember to send details of your latest promotions so we can help to market your sales.

    Imagery is vital! So why not take a look at what your store page looks like - when was the last time you updated the text or reviewed the imagery. Check out the marketing initiatives kit below on dimensions and feel free to send us any changes you need to make your brand shine.

    Get social. Got a new product that needs some attention? Have had an influencer post about your brand? Send us the details and we will see how we can tie that into our social media strategy.

    Send your change requests directly to the digital marketing team. Send updates here.

    Useful links and documents

      The material

     Whats inside 

    Retail Marketing Calendar 

     A handy list of marketing initiatives

    Events Calendar

     A helpful guide on all kinds of events being held in Victoria.

    Marketing initiatives kit

     A guide on the types of marketing we can assist with, along with specifications on all digital assets. 

    Marketing segmentation
     A guide on the type of customers we have at Melbourne Airport and their demographics/spending habits. 


    What would you like to see here?

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