Melbourne Airport landed its first fashion show last night with models showcasing the latest looks from Aussie brands: Country Road, Witchery, Sportsgirl, RipCurl, Sunglass Hut and Peter Alexander in Terminal 4.
Five different traveller looks hit the runway including ‘Executive’, ‘The Surfer’, ‘Weekend getaway for him and for her’ and ‘The Red-eye’, appealing to the airport’s varied domestic passenger markets.
Melbourne Airport also issued a special fashion week edition of its retail guide ‘Journey’ to coincide with the festival. To view the magazine visit melbourneairport.com.au/journey.
A pilot dressed in a China Eastern uniform led the catwalk, while two China Eastern cabin crew members walked alongside in the terminal.
Melbourne Airport Chief of Retail, Rosemary Earner, said the airport was thrilled to partner with Melbourne Fashion Week to deliver the runway show.
“We’re always looking at ways to incorporate Melbourne’s culture at the airport so we decided to host a pop-up event as part of Melbourne Fashion Week to highlight our retailers like never before,” said Ms Earner.
“Travellers got a real kick out of seeing the terminal transform into a runway and we hope to deliver more surprises for passengers in future.”
Melbourne Airport held two runway shows at 4pm and 5pm for 20 minutes respectively.
Earlier in the week international model, Adut Akech visited the airport’s T2 Luxury Precinct for a private tour.
Ms Earner said she was pleased to show Adut the airport’s luxury offering which includes 11-high end stores.