You see it all the time. One person posts a mini haul, and then that becomes a #GRWM on TikTok, Reels, or Shorts. Before you know it, that serum, lipstick or fragrance is everywhere. Social media doesn’t just spot trends—it decides them.

And this month, some of the most talked-about products online are also the best-sellers on Laneway, Melbourne Airport’s online duty free shopping platform. The best part? You can get them, too. On Laneway, you can pre-order duty free products online 60 days before your international flight and pick them up when you land or before you fly.

From skincare to fragrances, confectionery to spirits, here are the duty free finds people are actually buying and how you can get your hands on them.

Wines and Spirits Getting All the Likes This Month

Some bottles are made to be shared—on the table and in your feed. Whether it’s a birthday toast, a cocktail close-up or an unboxing with serious shelf appeal, these duty free wines and spirits are showing up in all the right places:

• Chivas Regal 25 Year Old Scotch Whisky: Seen in birthday toasts and #LuxuryPour videos, this one’s all about impact. The aged blend, the gold detailing, the deep amber pour, there’s no denying that it’s built for the spotlight.
• Johnnie Walker Island Green Whisky: A smoky twist that’s popping up in travel hauls and whisky rankings. People love calling this their “under-the-radar” pick. It’s bold enough to post, and smooth enough to share.
• Glenlivet Triple Cask Matured Single Malt (Rare Cask): This one’s in the rotation for whisky tasting reels and #RareFind clips. Limited release, rich complexity, and the kind of bottle people film as they open.
• Archie Rose Signature Dry Gin: Every second G&T reel seems to feature this. With its clean lines and Sydney roots, it shows up in #DrinkLocal content and cocktail how-tos with a local twist.
• Penfolds Bin 95 Grange Shiraz Magnum: The bottle people save for “the big moment” and record every second of it. You’ll spot it in luxe gifting posts, celebration dinners, and high-end wine reveals.

Viral Beauty Favourites Everyone’s Talking About

You don’t have to scroll far to spot these. From skincare drops to makeup tutorials and perfume restocks, these duty free beauty products are all over socials right now. And if it’s in your feed, it’s already on Laneway.

• Lancôme’s Advanced Génifique: You’ve probably seen this one layered into countless GRWM routines. It’s loved for how quickly it helps smooth, hydrate and brighten—exactly what your skin needs after a long flight or a late night.
• La Mer’s Crème de la Mer: Spotted in high-end shelfies everywhere. This cult moisturiser gets a lot of love for its rich texture and glow-boosting payoff. And no, it's not just luxe for the sake of it. This moisturising cream actually works.
• Giorgio Armani’s Lip Maestro in Shade 400: You’ve definitely seen this red lip swiped on mid-reel. Beauty influencers pair it with the dewy finish of the Designer Mesh Cushion Foundation for that polished look that’s always camera-ready.
• Estée Lauder’s Knowing Eau De Parfum: Not all viral buys are brand new. This one keeps showing up in fragrance collection clips and #MySignatureScent posts. It’s warm, bold and makes an impression—no trends needed.
• Aesop’s Resurrection Aromatique: From flat lays to travel reels, this hand balm is everywhere. The clean scent and iconic packaging make it an easy favourite for beauty lovers who like their bath & body buys to feel (and look) good.

Fragrances That Are All Over Socials

Not every fragrance gets people talking, but these ones? They definitely do. You’ll see these duty free perfumes in favourites roundups, packing videos and those “I always get asked what I’m wearing” posts.

• Jo Malone London’s Nectarine Blossom & Honey Cologne: Fresh, light, and easy, this one pops up in #FragranceOfTheDay posts for a reason. It’s soft without disappearing and looks right at home next to a linen shirt and an oat latte.
• Tom Ford’s Black Orchid Eau de Parfum: Big night. Big mood. This EDP gets name-dropped in almost every “what gets me compliments” reel. It’s bold, it lingers, and the bottle alone is a vibe.
• YSL’s Mon Paris Discovery Set: If you’ve ever been influenced into buying a mini set, it was probably this one. These tiny eau de toilettes turn up in stores, beauty hauls and travel packs all the time, perfect if you like switching things up or want one for every outfit.

Gift-Worthy Duty Free Finds That Always Make the Feed

Some gifts are picked with someone else in mind. Others feel like they’re made for you, and honestly, there’s no rule that says you can’t keep the best ones. Here are popular duty free finds that do both:

• Lindt’s Swiss Masterpieces Luxury Selection: This confectionery set shows up in gifting reels and unboxings for good reason. It feels luxe, looks polished, and doesn’t need wrapping. But for something truly Australian, try Banksia Red’s caramel fudge, which comes wrapped in local artwork.
• Burberry’s Maple BE4335 Black Sunglasses: A classic frame that makes an appearance in just about every #AirportOOTD. You’ll see them in travel reels and arrival selfies, giving that perfect mix of low effort and high impact. And yes, they do look good in every lighting.
• Raymond Weil’s Toccata 5925P-00995 Watch: You know the shot—new watch, seatback tray, maybe a glass of champagne to match. This one makes it into those #GiftToSelf posts and celebration edits. Simple, sleek and always a good call when you want something timeless.

How To Shop These Trending Social Media Picks Online

Seen something you want? You don’t have to wait until you’re at the terminal. These buys are already online and ready for pre-order on Laneway. Here’s how it works:

• Enter your international flight details. This makes sure you’re eligible and gives Laneway your pick-up window.
• Browse and pre-order. Add duty free products to your cart anytime from 60 days up to 24 hours before your flight.
• Check out online. Pay securely, skip the lines, and earn Qantas Frequent Flyer points on eligible buys.
• Pick up at the collection point. Head to the collection counter in Terminal 2 (international airport terminal) to pick up your online order either before you fly or after you land in Australia.

If you’re flying out of Australia, it’s worth checking the duty free allowance and duty free limits for your destination country before you hit checkout. Everything’s GST-free, but restrictions still apply.

Shop What’s Trending Duty Free on Laneway

No need to track down every product you saw on your feed. From your saved posts to your pre-travel wishlist, Laneway makes it easy to shop the most talked-about duty free picks online. Think watches, sunglasses, red wines, chardonnay, and more—all duty free and ready for pre-order.

Want early access to exclusive offers and special offers on what’s trending? Subscribe to Melbourne Airport’s Shopping News newsletter and follow along on socials. For more on how it all works, from pick-up times to the collection process, check out Laneway’s FAQs before you shop.

Disclaimer: Only passengers travelling internationally from/to Melbourne Airport can purchase goods via the Laneway. Please note that some goods may have minimum age requirements (for example, alcoholic beverages/tobacco products), and ID will need to be provided at the time you collect the goods from the relevant collection point. Purchases of alcohol and tobacco via the Laneway must not be made by any person who is under 18 years of age.